A Cut Above others: Blue Nile™ has an on-line collection of Exquisite Engagement Rings & Jewelry

The Short type: choosing an engagement ring is a weighty task, but some cutting-edge resources often helps consumers get it right the 1st time. Blue Nile, the world’s biggest on the web store of diamonds, features helped in more than 500,000 wedding proposals since 1999. Their particular diamond collection and informative content serve first-time consumers trying to impress their particular significant other individuals with sparkly pieces of jewellery. Blue Nile ensures quality craftsmanship inside their stock of over 150,000 expensive diamonds also gems. You can easily build your very own band employing their entertaining tools to search for the cut, color, understanding, design, setting, and price you desire. On the next occasion you are contemplating proposing or giving a romantic present to that special someone, you’ll be able to scan Blue Nile for stunning jewelry at a reasonable cost.


In 1998, Mark Vadon was on a purpose to discover the perfect gemstone for his girlfriend — the only real issue was actually he don’t know any thing about diamonds. The guy went into a jewelry store and soon found themselves experiencing skeptical about the employees people in addition to their blasé advice. He revealed two rings that seemed exactly the same as him and asked exactly why there is a $5,000 price difference between them.

Product sales clerk beamed and mentioned just what mattered over the price was actually the band made him feel. To Mark’s logical brain, this was ludicrous. The guy wandered out from the store empty-handed and exasperated, but he was additionally determined to learn more about wedding bands so the guy could comprehend just what he was paying for.

Mark, a Stanford-educated figures cruncher, contacted their ring-buying choice while he would a study project and went on the internet to have all the insights. He come upon a site called Internet Diamonds, a retailer that offered beneficial explanations and led lessons about expensive diamonds to supplement their unique jewellery collection.

Because of this resource, Mark believed positive when purchasing a first-rate ring online — for 1000s of dollars significantly less than the bands he previously observed from the store.

He had been therefore used from this consumer-friendly knowledge that he had gotten touching your website’s manager, Doug Williams, to discuss purchasing the company. They received upwards conditions on a napkin over meal. By spring of 1999, Mark had brought up a lot more than $6 million, enough to take over online Diamonds, that he renamed Blue Nile. Today, the web site is the biggest internet based retailer of certified diamonds and fine jewelry, nonetheless nonetheless prioritize consumer education most of all.

« Education could be the backbone of our organization, » said Josh Holland, Director of Brand event. « we now have a customers-first mentality. »

If you love it and want to place a band onto it, you can trust Blue Nile to make the process easier by giving obvious details, professional advice, and a huge number of independently-graded diamonds. Website’s adequate resources stroll clients through important features of a diamond and gives easy-to-use methods to narrow down your hunt for a wonderful little bit of jewelry.

« We you will need to guide visitors to make best possible purchase yes it’s true for them, » Josh informed united states. « We help clients find the appropriate blend of attributes to maximize their spending plan and acquire  a beautiful diamond. »

Over 150,000 Diamonds Customizable towards Budget & Taste

Any impressive suggestion begins with the diamond. You simply can’t get down on one knee with any old ring in your own hand. With an inventory greater than 150,000 expensive diamonds, Blue Nile offers consumers no conclusion of engaging alternatives. Based on Josh, about 70per cent of Blue Nile’s revenue comes from engagement bands.

The website permits lovers to create unique bands from deciding on the diamond to choosing the environment. Very first, you are going to make use of simple slider resources to select the best form, cost, carat, slice, shade, and clearness of diamond. Next, you will select a setting, sorting by shade, cost, style, or designer, to offset the diamond. On Blue Nile, it will take a matter of minutes to put together an original production.

Whether you’re enamored by sheen of platnium or interested in platinum’s toughness, Blue Nile makes it possible to restrict 1000s of possibilities into one personalized band.

Obtaining involved is a once-in-a-lifetime particular occasion, so many people getting wedding bands are newbies, uncertain of whatever’re looking for and totally new to ring buying. Blue Nile’s staff comes with the experience to show first-timers how to locate the engagement ring that fits perfect.

Accessible, transparent, and helpful, this jewelry store doesn’t pressure clients into buying anything outside their particular methods. Because Blue Nile functions as an on-line store, obtained significantly significantly less expense and certainly will supply top quality diamonds at a portion of the price you had find in a conventional precious jewelry shop.

Along with an independently-graded GIA report, lots of item images show on line customers exactly what their precious jewelry will like out of every possible angle. Plus, the site provides a 360-degree video look at any diamond through the Diamond Visualization appliance. Utilizing advanced innovation, Blue Nile magnifies the diamond and rotates the image so customers is able to see every information.

« you can get an alternative feeling of just what diamond appears like, and also the aesthetic is stunning, » Josh informed united states. « Because it’s therefore magnified is in reality even better than keeping it in your hand. »

Experienced Jewelers coach you on Intelligent Ring-Buying Practices

The degree part on Blue Nile’s web site encourages one come to be a specialist in expensive diamonds. Their detailed jewellery guides cover sets from finding your own (or your spouse’s) band size to selecting the diamond features main to you personally. You can discover much more about metals, gems, pearls, wedding rings, and other jewellery and.

« also a little bit of investigation may go a long way, » Josh said. By comprehending the thing that makes a diamond more or less pricey, consumers can focus on what they need within jewelry and cut costs through better shopping.

« My personal fiancé and that I did lots of investigation, therefore all repaid once we saw the band. Blue Nile is truly fantastic! » — Manjari, a satisfied customer from Irving, Colorado

Blue Nile supplies detailed resources so first-timers could make well informed decisions regarding their diamond’s carat, understanding, tone, and other aspects. The guide team fails on percentage and genuinely seeks to support free of charge buying tips. When it comes to diamond carat fat, for example, their own professionals suggest « to increase your allowance, consider getting a diamond that’s a little below the ideal carat body weight. »

Associates anyway levels of the organization often take a personal fascination with customers. « One of my favorite tales, » Josh informed all of us, « is the jewelers write down the name from the client on the ring they may be concentrating on so it’s not only a ring to them. »

Every coverage & Guarantee sets the Customer’s requirements First

Oftentimes, purchasing a diamond means creating a lifelong dedication, so it is vital that you choose a trustworthy merchant to ensure the correct match. Blue Nile promises fulfillment through many customer-first guidelines. For example, the firm tends to make a 30-day money-back assurance on comes back for several their particular jewellery.

« Quality and workmanship is paramount to us, » Josh stated. « We ensure that the band is exactly best before it fades the door, and in addition we support that really work with a no-questions-asked return policy. »

Blue Nile supplies free resizings and cleanings during the first year after purchasing a customized gemstone. Plus, clients enjoy for years and years diamond upgrade plan whenever they previously wish change their particular diamond with a newer, more costly diamond.

Should you want to really see Blue Nile’s jewellery for yourself, you can find a webroom location in your area. In stores across the nation, consumers can consult with knowledgeable jewelers and also manage Blue Nile’s precious jewelry. The webroom’s precious jewelry is for show merely, but you should use their iPad to position your order, if you prefer. Blue Nile’s bodily areas tend to be a no-pressure environment in which browsers tend to be this is see and feel their particular jewelry.

« there is hardly any threat, » Josh described. « we realize the intrinsic property value exactly what our very own jewellery often means to someone, and that is a responsibility we simply take exceptionally severely. »

Unlike many jewellery vendors, Blue Nile encourages comparison shopping. In reality, they suggest accessing their internet site on your mobile device whilst in a jewelry shop so you’re able to carry out a side-by-side assessment of rates instantly. This empowers you to get top deal in-store and online.

In accordance with Blue Nile’s Price fit Guarantee, « if you discover a comparable GIA-graded diamond at a lower price, » they are going to complement the purchase price. Only phone 1-888-565-7641 to produce your own state 100% free. With uncompromising design and unbeatable rates, Blue Nile ensures satisfaction on every purchase.

Blue Nile: working for you Find your own Diamond during the Rough

We’ve all heard expensive diamonds tend to be a female’s closest friend, but, regarding you fellas available, expensive diamonds might be the buddy, as well, if you take enough time to know what makes all of them sparkle. Blue Nile Founder Mark Vadon realized firsthand how intimidating it could be to pick out an engagement ring. So, the guy demonstrated a less complicated way to inform individual about diamond prices, and today you can buy your chosen ring online for a fraction of the price tag.

Made to final, Blue Nile supplies not too expensive and strikingly gorgeous expensive diamonds in many different hues, slices, and designs. From one-of-a-kind wedding rings to elegant romantic days celebration pendants, their unique extensive assortment of jewelry adds worth your unique times.

Blue Nile backs the standard of their own diamonds with customer-first plans and higher level customized resources. If you would like show the person you love exactly how much the person methods to you, buying a diamond, pearl, or gemstone can easily have the desired effect. Using Blue Nile’s buying ideas, engaged couples can work out how to spend less on their involvement or wedding rings so they really do have more to invest from the honeymoon!

« you can acquire an engagement ring in an even more modern-day way through Blue Nile. You don’t need to do it the outdated means anymore, » Josh stated. « We want to instruct individuals to buy like experts, making use of the recommendations getting the purchase price they want without diminishing top quality. »